"Leila"- Lowe Bull CT's ODF PSA for last year's TAG Awards

Here's the link to the video that I discussed in my last post:

http://vimeo.com/31359689

If you don't feel like watching it, here's a brief summary:

A young girl in a hospital gown walks barefoot along a road at night.

As she walks, we see her passing a motorbike wreckage.

She continues walking, until she comes to the lifeless body of the motorcyclist lying in the road.

She looks at the motorcyclist, before lying down on the road beside him and dying too.

The following copy then appears on the screen:
"If you're not an organ donor when you die, you take someone with you when you do."

Or something like that, anyway.
Some comments on this advert would be great.

Image Sourced from: http://laurajul.dk/wp-content/uploads/2011/11/Organ-Donor-Foundation-Leila-2.png

Alex